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Speaking

If you are interested in brining me into your workplace, non-profit, or educational event for an entertaining and dynamic presentation please feel free to get in touch with me using the Contact Me page.

Zach’s Presentation History

  • Hardin County Young Professionals
  • Tech Columbus (ITSCO)
  • Lima Young Professionals
  • Celina Young Professionals
  • Ohio Northern University Entrepreneurship
  • Ohio Northern University Engineering
  • Bellevue Ohio Rotary Club
  • Lake Erie College
  • Hilliard Chamber of Commerce
  • DeVry University
  • Global Student Entrepreneur Awards
  • Bellevue High School

Zach's Presentation Topics

Social Media and Your Business

This presentation discusses how social media can be leveraged in your business, regardless of your vertical. Some of the ideas looked at in the presentation are the old versus the new, definition of social media, ways to use it to drive value, what social media isn’t, free tools, and great books to learn more. The presentation is available in both Beginner and Intermediate versions.

Internet Marketing – a Visualization

This presentation explains the entire internet marketing space in terms of a highway system analogy. Too many people try to visualize the elements of internet marketing (SEO, SEM, SMO, User Experience, E-Mail Marketing, and Analytics) in oversimplified diagrams and graphics. Unfortunately, they just don’t make sense! This presentation is meant to really explain all of the individual elements of a successful internet marketing strategy using a very easy to understand analogy.

Web Analytics Demystified

Do you have Google Analytics installed on your website? Isn’t it fun to watch and see where people are coming from and where they live? Sure, it’s fun to see but how does this stuff actually translate to conversions or sales? This presentation is focused on explaining what analytics are, what the terminology means, and most importantly how they can be used to drive value to your business.

Does your website actually sell?

Sure, you have a website on the internet for your business. Who built it? An IT guy? A marketing agency? A designer? This presentation will look at sample websites from each type of development company and explain to you why it is important to take a holistic approach to website development, one that is centered around your business objectives. Each of the elements of a successful website strategy are discussed and we show you what your site needs to actually make the sale!

Web 2.0 Tools to GROW your Business

Web 2.0 brings all sorts of new opportunities for your business. In this presentation we will look at some of the best online tools (most are free) to help you grow your business, become more productive, collaborate online, manage finances, and save lots of dollars. In this presentation we will also look briefly at the technology and the business models (Freemium/Ad Supported) behind some of these great new web applications.

The Power of Networking

Recently there is all of this talk about networking as a way to prospect customers and create lasting relationships. The problem is we don’t know where to go, what to say, or how to actually land deals from networking events. This presentation looks at tips for finding the right networking events, what to do when you are there, and how to create the relationships that will turn into growth opportunities for your business. We will look at a sales funnel to see how this all ties in and we will discuss how you can find clients, partners, and mentors at these events. Many connections will be made to sales training tips from Dale Carnegie and David Sandler in this presentation.

What’s wrong with OUR website?

This is a completely interactive workshop in which we take an audience member, do an initial audit on their website, and spend the time putting together actionable steps to optimize their entire website presence. We will look at search engine optimization, search engine marketing, social media optimization, user experience, conversion paths, and analytics. Along the way many tips and tools will be discussed in more detail.